The retail world felt some tectonic shifts this month, as Southeastern Grocers (SEG) welcomed two new stores to its network. Building out the footprint of its Fresco y Más banner, the retailer opened a new store in Tampa, Florida, on November 3, and a new store in Deltona, Florida, on November 17.
“At Southeastern Grocers, we are dedicated to providing the best products and services for our local communities,” Anthony Hucker, President and Chief Executive Officer of Southeastern Grocers, said. “With 37 years of experience serving the Deltona community, we believe now is the right time to expand our offerings in Volusia County to provide a supermarket fit for the growing Hispanic community. We listened to customer feedback and evaluated key consumer insights when developing our new Fresco y Más to reflect the unique needs of our Deltona customers.”
The new Hispanic grocery stores will provide the community with a specialized shopping experience that celebrates the growing Hispanic culture in Deltona and Volusia County. Fresco y Más hosted a grand opening ceremony to officially introduce the new stores to the local community, according to a press release, which included a ribbon cutting, live music, free giveaways, and the chance to receive a free mystery gift card. The Deltona store also presented a $1,000 donation to Forest Lake Elementary School.
Customers will immediately notice new enhancements and offerings throughout the Fresco y Más stores, including:
Fresco y Más also hosted a weekend-long socially distanced community celebration with live entertainment and giveaways.
With such excitement surrounding these two openings, we can’t help but look forward to Southeastern Grocers’ next expansion.