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Southeastern Grocers Expands Footprint With Two New Fresco y Más Supermarkets; Anthony Hucker Comments

Southeastern Grocers Expands Footprint With Two New Fresco y Más Supermarkets; Anthony Hucker Comments


JACKSONVILLE, FL
Tuesday, November 30th, 2021

The retail world felt some tectonic shifts this month, as Southeastern Grocers (SEG) welcomed two new stores to its network. Building out the footprint of its Fresco y Más banner, the retailer opened a new store in Tampa, Florida, on November 3, and a new store in Deltona, Florida, on November 17.

Anthony Hucker, President and Chief Executive Officer, Southeastern Grocers“At Southeastern Grocers, we are dedicated to providing the best products and services for our local communities,” Anthony Hucker, President and Chief Executive Officer of Southeastern Grocers, said. “With 37 years of experience serving the Deltona community, we believe now is the right time to expand our offerings in Volusia County to provide a supermarket fit for the growing Hispanic community. We listened to customer feedback and evaluated key consumer insights when developing our new Fresco y Más to reflect the unique needs of our Deltona customers.”

The new Hispanic grocery stores will provide the community with a specialized shopping experience that celebrates the growing Hispanic culture in Deltona and Volusia County. Fresco y Más hosted a grand opening ceremony to officially introduce the new stores to the local community, according to a press release, which included a ribbon cutting, live music, free giveaways, and the chance to receive a free mystery gift card. The Deltona store also presented a $1,000 donation to Forest Lake Elementary School.

Southeastern Grocers (SEG) welcomed two new Fresco y Más stores to its growing network

Customers will immediately notice new enhancements and offerings throughout the Fresco y Más stores, including:

  • A new custom facade featuring a vibrant yellow color palette and bi-lingual signage throughout the store
  • A new “Cocina” (kitchen) offering daily specials of freshly prepared family favorites made from scratch and daily specials, like arroz congri, pallet, and more
  • An all-new, full-service Latin “Carnicería” (butcher shop) offering an expanded selection of fresh, custom-cut meats including T-bone steak, roast beef, whole or half top round, and pork loin
  • Renovated “Panadería” (bakery) department offering an expanded selection of Hispanic pastries and local baked goods, including flan, croquette, and custom tres leches cakes, made fresh daily
  • A refreshed Wall of Value section now featuring enhanced weekly specials on popular items customers purchase most
  • An all-new café with expanded seating area serving authentic Hispanic breakfast, pastries, drinks, and hot and cold sandwiches

Enhancements such as a new Cocina, full-service Latin Carnicería, and Panadería will be available throughout the Fresco y Más stores to celebrate the growing Hispanic culture in Deltona and Volusia County

Fresco y Más also hosted a weekend-long socially distanced community celebration with live entertainment and giveaways.

With such excitement surrounding these two openings, we can’t help but look forward to Southeastern Grocers’ next expansion.

Southeastern Grocers
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