When we band together, we can solve nearly any challenge. That is the mindset at the root of SpartanNash’s partnership with food waste reduction company Flashfood, which it recently expanded with the addition of 44 Family Fare and VG’s Grocery store locations throughout Michigan, Iowa, and Nebraska.
“We’re delighted to create food solutions for the communities and families we serve while keeping many food products near the end of their shelf life out of landfills,” said SpartanNash Senior Vice President and Chief Marketing Officer Amy McClellan. “To lower shoppers’ grocery bills at a time when many are struggling with inflation costs, while also saving nutritious food from going to waste, is a win-win in our book.”
The most recent expansion of the alliance brings the first-ever Flashfood locations to stores in Nebraska and Iowa, uplifting the retailer’s mission to deliver the ingredients for a better life, as well as reducing food waste and providing affordable access to nutrition, which are key focus areas within the chain’s environmental, social, and governance (ESG) strategy.
“Food waste that ends up in landfill is a major contributor to climate change. This expansion allows us to tackle that problem, while also feeding families more affordably,” said Flashfood Founder and Chief Executive Officer Josh Domingues. “We commend SpartanNash for its commitment to sustainability and look forward to serving these new communities together.”
According to a press release, SpartanNash was the first company to introduce Flashfood in Michigan and Indiana through its pilot program at Family Fare and Martin’s Super Markets.
With Flashfood’s app, consumers can browse deals on fresh items such as meat, dairy, bakery items, and produce boxes, in addition to center-store foods and snacks that are nearing their best-by dates. Through the app, shoppers can make discounted purchases, then simply pick up their order from the “Flashfood zone” located inside their participating SpartanNash store. In less than two years, the initiative has enabled over 150,000 affordable meals for families, diverting 180,000 pounds of food from landfills.
As more strategic and advantageous partnerships come to light in the retail sector, Deli Market News will be here to report.