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Specialty Food Association Trendspotter Panel Reveals What's Hot for 2022; Denise Purcell Discusses

Specialty Food Association Trendspotter Panel Reveals What's Hot for 2022; Denise Purcell Discusses

Tuesday, November 9th, 2021

Keeping up with constantly evolving consumer trends is a challenging task, but one that is vital to the success of suppliers in the industry. Last November, the Specialty Food Association revealed its trend predictions for 2021, which included several categories that certainly guided shoppers' buying behaviors this year. With the last set of trends so spot on, we're sure that this year's list will map out the path to even higher register rings.

Denise Purcell, Director of Content, Specialty Food Association"As we head into the second year of the COVID-19 pandemic, comfort is an overriding theme," said Denise Purcell, Vice President, Content and Education. "The events of the past 18 months have consumers seeking out familiar and comforting foods and beverages, but often with a twist for some excitement, or with specific diets and health concerns in mind."

Throughout 2021, the Specialty Food Association (SFA) Trendspotter Panel virtually assembled at three separate digital SFA shows to research thousands of specialty food and beverage products from around the world, as explained in a press release. After recording the extensive findings, Purcell deciphered five trends that will drive the growth of the $170.4 billion specialty food industry in 2022.

Specialty Food Association has revealed its Trendspotter Panel's predictions for 2022's trendiest products to keep on shelves

The trends predicted to drive category sales throughout 2022 include:

  • Pasta's comeback
  • Plant-based comfort food
  • Wide world of snacking
  • Peppers are hot
  • Foods with benefits

SFA also predicts that the following current trends will also continue in 2022:

  • Waste not
  • Fully stocked bar
  • Twists on chocolate classics

Each of these exciting new trends can be found throughout the 2022 Winter Fancy Food Show, which will take place at the Las Vegas Convention Center February 6-8 in Las Vegas, Nevada. The anticipated industry show will feature food and beverages from around the world; member education and panel discussions; What's New What's Hot showcases; sofi Award winners from 2020 and 2021; Startup Alley; and Incubator Village, chocolate, plant-based, cheese, national and international pavilions.

To learn more about SFA's 2022 trend predictions and its 2021 Trendspotter Panel, click here.

With new releases and updates always on deck, check back in regularly to Deli Market News.

Specialty Food Association