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Strong Roots and McCain Announce Partnership; Samuel Dennigan, and Max Koeune Discuss

Strong Roots and McCain Announce Partnership; Samuel Dennigan, and Max Koeune Discuss

Friday, December 17th, 2021

The plant-based market just received another boost via an alliance between McCain Foods, family-owned world-stage leader in frozen potato specialties and appetizers, and Strong Roots, a leading plant-based frozen food company, with the former investing $55 million to take a minority stake in the latter.

Max Koeune, President and Chief Executive Officer, McCain Foods“Since the McCain family founded McCain Foods in 1957, our entrepreneurial roots and passionate focus on creating the best tasting food has led to us being at the centre of mealtimes for generations,” Max Koeune, President and Chief Executive Officer of McCain Foods, commented. “That’s why we’re so excited to be partnering with Strong Roots, a company that not only aligns with our innovative approach to creating food, but also helps us grow our portfolio of healthier food that meets changing consumer demands in a sustainable way. We’re looking forward to working with Samuel and the Strong Roots team to help bring a healthy range into more homes across the world.”

Strong Roots will continue to operate in an independent capacity with plans to expand its own footprint, according to a press release. Target markets include Great Britain, Ireland, and the United States, as well as new markets working with new retailers, and even into the foodservice market through McCain Foods’ out-of-home network.

 Samuel Dennigan, Founder and Chief Executive Officer, Strong Roots“As food producers, our role is to be better, food can be better, and our duty is to lead the betterment of ingredients, sourcing, packaging, process and taste, at the same time as working with our partners to achieve this,” shared Samuel Dennigan, Strong Roots’ Founder and Chief Executive Officer. “Working in partnership with McCain Foods means that we are able to grow our brand and the values it stands for, while providing us at Strong Roots with the resources and capabilities we need to see change globally and impactfully.”

The partnership, the parties said, enables Strong Roots and McCain Foods both to continue meeting the rising consumer demand for healthy and natural food around the world, working together to leverage both companies’ complementary strengths.

McCain Foods has invested $55 million to take over a minority stale in Strong Roots

For McCain Foods, the announcement complements a series of investments in recent years to ensure changing consumer tastes all over the globe are met. To dive deeper into the deal for both companies, read the entire announcement here. And for the latest key shifts in our industry, continue to follow Deli Market News.

McCain FoodsStrong Roots