Summit Hill Foods, the parent company behind brands like The Original Louisiana Brand Hot Sauce™ and Better Than Gravy®, announced the appointment of a new Chief. Kyle Peterson steps into the role of Chief Marketing Officer, where he will oversee all marketing, advertising, and digital activities at the company. Another key element of his role will be developing innovative strategies to enhance awareness and drive revenue growth across Summit Hill Foods’ retail brand portfolio.
“I am thrilled to join the Summit Hill Foods team and look forward to the opportunity to work on such strong brands,” remarked Peterson. “I am excited to leverage my experience to support and accelerate the company’s already strong momentum of growth.”
Peterson brings with him over 20 years of marketing and food industry experience, a release explained. He’s held senior marketing leadership and brand management positions at several leading companies in the consumer packaged goods industry, including InnovAsian Cuisine, SunOpta, and General Mills.
Most recently, Peterson held the role of Senior Vice President of Marketing at InnovAsian Cuisine.
“We are excited to have someone with Kyle’s experience and track record of success join the Summit Hill Foods team,” said Steve Goodyear, President and Chief Executive Officer, Summit Hill Foods. “We look forward to the continued growth of our brands and business under his marketing leadership.”
He received a Master of Business Administration in Marketing and Finance from the Kellogg School of Management at Northwestern University.
Congratulations to Kyle Peterson on this new role!
