For years, Taco Bell® has encouraged consumers to explore new realms of fast food with its signature tagline “Think Outside the Bun.” Now, the chain itself is thinking outside the traditional fast-food concept box with the opening of its latest Cantina in the heart of Los Angeles, California. Sitting on a historic 1920s property, the location merges old Hollywood with modern, digital-only ordering and pick-up on top of a craveable menu with boozy drinks.
"We're excited to be part of LA history with the continued expansion of our Cantina concept," said Taco Bell President and Global Chief Operating Officer Mike Grams. "These flexible formats are bringing iconic Taco Bell experiences to our fans across America, made possible by strong partnerships with our franchisees and the best restaurant teams."
Located at 6741 Hollywood Boulevard—a famous street in its own right—the Hollywood Cantina is the first Cantina in Los Angeles County, a release stated. This restaurant joins almost 150 Taco Bell stores in the county and over 350 in the Southern California region.
The opening of the Cantina reaffirms the brand's goal to operate 10,000 restaurants and become a $20 billion brand within this decade.
Other features of the Hollywood Cantina include digital ordering; a Taco Shop where consumers can purchase merchandise from a curated collection; and an improved team member experience.
Want to learn more about this historic location? Click here.
We at Deli Market News are already gassing up our cars to visit this iconic restaurant, leaving us wondering where the brand will open its next Cantina location.