It’s no big secret that desserts are oh-so-delicious, but Target is now able to purvey vegan cupcakes from Rubicon Bakers to the masses. Through Rubicon Bakers’ commitment to "Bake a Better World," Target stores in Northern California will have three vegan flavors along with five other varieties that are sinfully delicious, holy sustainable, and mission-driven.
"We're thrilled to partner with Target to provide our line of delicious, hand-finished cupcakes to its customers," said Andrew Stoloff, President of Rubicon Bakers. "Just like our everyday cupcake line, our vegan options are decadent, rich, and ready to be enjoyed by all types of eaters."
The mouth-watering flavor lineup includes:
The current trend of natural, organic, and artificial flavor-, color-, or preservative-free foods is a very big thing right now. Consumers are now, more than ever, conscientious of where produce and meat comes from and how it’s being made. According to the press release, a study conducted for the Plant Based Foods Association stated sales for plant-based foods grew by 20 percent over the previous year, topping $3.3 billion and outpacing other foods sales growth by 10 times.
Not only will consumers relish in the delicious flavors of these cupcakes, but each purchase supports Rubicon Bakery in its mission to “Bake A Better World" by supporting workers with significant barriers to employment.
For those in the area, you’re in luck! These eight Rubicon Bakers' filled-cupcake varieties are on all 117 Target store shelves in Northern California. Now if you’ll excuse me, I’m going to purchase eight 4-packs of cupcakes.