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Tate’s Bake Shop Launches Vegan Cookies; Lauren Sella Comments

Tate’s Bake Shop Launches Vegan Cookies; Lauren Sella Comments

Wednesday, December 1st, 2021

I always keep an eye out for vegan cookies when I go shopping. Not because I’m vegan, but because the moist textures and ingredients have me hooked. The plant-based option is also a plus, and your shoppers looking for a healthy indulgence will agree and delight in knowing a new offering has hit bakery shelves. Tate’s Bake Shop recently released its new line of vegan cookies.

Lauren Sella, Chief Marketing Officer, Tate’s Bake Shop“As a brand that is committed to delighting its consumers with delicious new treats, we are very excited to be launching a vegan variety of our cookies,” said Lauren Sella, Chief Marketing Officer of Tate’s Bake Shop. “Tate’s remains committed to providing uncompromising craft-baked quality with all products while meeting the evolving tastes of our customers.”

The line is a great alternative to the brand’s fan favorites. Tate’s is continuing to provide delicious choices for all customers by adding vegan cookies to its portfolio, which includes gluten-free options. Products include crave-worthy flavors like Vegan Chocolate Chip Cookies and Vegan Vanilla Maple Cookies.

Tate’s Bake Shop recently released its new line of vegan cookies

According to the release, Tate’s new Chocolate Chip Cookies have an SRP of $5.99. Thin, crisp, and buttery like the original, the cookies are now made with plant butter. As for the Vanilla Maple Cookies, they come at an SRP of $5.99 and are a new flavor innovation from Tate’s. The Vanilla Maple Cookies are thin, crisp, golden, and sweet, featuring the perfect combination of vanilla and a touch of maple.

Each product is certified Vegan by Vegan.org and certified Kosher Pareve by the Orthodox Union.

“After launching our gluten-free cookies more than a decade ago, we look forward to introducing our vegan cookies and continuing to grow with our customers’ changing lifestyles,” continued Sella. “We hope that Tate’s premium vegan cookies will appeal to the many incorporating plant-based foods into their choices.”

Just in time for the next holiday party, Tate’s vegan cookies are sure to please everyone’s sweet tooth as the company partnered with Whole Foods Market, the first nationwide retailer to carry the cookies, beginning in mid-November 2021. The cookies will also be available on the brand’s site, Amazon, and in select regional grocery stores.

Stock up on seasonal stocking suffers and shelf showstoppers with some help from Deli Market News.

Tate’s Bake Shop