Terrapin Ridge Farms continues to drive innovation at the specialty food front, honing in on shifting consumer behavior in order to deliver the best value to both its partners and shoppers. Most recently, the specialty foods operator released a new 4 oz format for its jams and dips, creating even more opportunities for the deli case.
“As you know, we like to focus on deli and cheese stores as well as the part of the store dedicated to specialty grocery. We think our new 4 oz format is a perfect fit to display in these spaces, as well as an amazing addition to a cheese board or charcuterie tray,” remarked Clare O’Donnell, Marketing Manager. “The SRP of $3.95 is a great price and makes them fantastic for add-on sales if set on the counter, to use in gift boxes/baskets, or to use as a giveaway with purchase. They’re also incredible for hostess gifts and stocking stuffers. Once retailers’ customers try these products, they will come back later and buy the full size jars!”
On top of innovating within the deli space, Terrapin Ridge has been sure to be nimble within these past few months, adapting plants to better service customer needs.
“Most of our innovation this past year has been in trying to help our customers,” Clare shared with me. “We launched a ‘Shop Local’ program earlier this year, where we gave a percent of the order to local customers when retail customers ordered from our website and mentioned their local retailer. We have also created many turnkey ways for our customers to offer curbside pick-up, by providing menus for their customers to use. Finally, we have streamlined the process of adding our products to our customers website. We have everything they need, including pictures of the products in use, information on the product, recipes, and serving suggestions.”
Naturally, sampling is a huge part of the specialty food industry, but restrictions have put a halt to the sampling of old. To pivot around this, Terrapin Ridge has designed new recipe pads, shelf-talkers, and posters with information such as “How to Build a Charcuterie Board,” so the end consumer knows as much about the product as possible, even without sampling it.
“The goal,” Clare told me, “is always to increase sales for our customer.”
Keep reading us here at Deli Market News as we cover the latest in product innovations and companies to keep on your buy-side radar.