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Teys Delivers Sustainable Mealtime Convenience With Launch of Truly Simple

Teys Delivers Sustainable Mealtime Convenience With Launch of Truly Simple


CHICAGO, IL
Tuesday, May 4th, 2021

Grass-fed beef is seeing more interest in the deli and meat case in recent years, and Teys is aiming to supply retailers with the much-needed convenience consumers are looking for. Recently, Teys launched its Truly Simple portfolio at Tops Friendly Markets, featuring fully-cooked, 100 percent grass-fed, free-range Australian beef products with no antibiotics or added hormones.

Brent Wolke, President, Teys USA“We are excited to introduce the Truly Simple fully-cooked products into America’s home kitchens as more households seek convenient and sustainable meal options. We have both bases covered,” said Brent Wolke, Teys USA President. “We’re committed to enriching lives from pasture to plate, and that’s why we are partnering with Tops Friendly Markets.”

With more American households staying home at mealtimes, cooking at home and finding healthy choices to get on the table quickly can make mealtimes a breeze. According to the company’s release, 55 percent of consumers say they have been eating more meals at home, and 78 percent say eating together at home is the high point of their day.

The Truly Simple cooked range is available initially in four popular flavors in single-portion sizes to eliminate food waste. All Truly Simple beef is 100 percent grass-fed and free-range, serving the growing segment of consumers focused on sustainability and making choices that are good for them, their family, and the environment.

Teys launched its Truly Simple portfolio at Tops Friendly Markets, featuring fully-cooked, 100 percent grass-fed, free-range Australian beef products with no antibiotics or added hormones

Truly Simple’s fully cooked range initially includes four popular flavors, each seasoned with herbs and spices to complement grass-fed beef’s rich flavor:

  • Smokehouse Chipotle Beef Brisket: a south-of-the-border fusion with hickory smoke, onion, garlic, and smoky chipotle peppers
  • Garlic Herb Mediterranean-Style Beef: dressed with plenty of garlic, basil, oregano, thyme, and sherry wine
  • Beef Barbacoa: inspired by the original, Mexican style of barbecue, with bold spices, peppers, onion, and garlic
  • Beef Chimichurri: a popular South American sauce of parsley, garlic, onion, and lime

Recipes are also available on each package to ensure the home cook is never lost for inspiration for meals to make and serve within minutes.

How will the industry continue to adapt to consumers’ changing needs for sustainability and convenience? Keep an eye out for Deli Market News as we continue searching for the latest.

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