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Theo Chocolate Unveils New Launch

Theo Chocolate Unveils New Launch

Thursday, April 29th, 2021

Chocolate-covered cookie dough is a staple in many movie theaters, however, Theo Chocolate is aiming to change that standard with the debut of its new chocolate snack. The confections maker is rolling out new Cookie Bites in classic flavors such as Double Chocolate, Snickerdoodle, and Mint chocolate.

Jason Harty, Chief Marketing Officer, Theo Chocolate“This isn’t a cookie-cutter treat,” said Jason Harty, CMO of Theo Chocolate. “We saw an opportunity to improve the classic cookie experience and make it more fun. So, we combined our award-winning chocolate with crunchy centers to create a delicious and poppable new treat. This product line brings Theo Chocolate into a new category reaching an even wider audience. But I keep coming back to one question. Are these cookies or candy? Try them and tell us.”

These certified organic and fair trade chocolate treats are ready to be enjoyed by the handful for a sweet, crunchy chocolate snack throughout the day. According to the release, Theo hopes to bring the best of the organic chocolate and cookie categories together by adding a little adventure to snacking moments. Each package contains 22 Cookie Bites per serving, making them the perfect snack to pass back and forth during a road trip or a movie night in.

Lauren Perkins, Brand Manager, New Product Development, Theo Chocolate“Chocolate is our passion, so we were looking for a way to take our chocolate and make it more snackable,” said Lauren Perkins, Brand Manager, New Product Development. “With that in mind, we took inspiration from one of our other favorite treats, cookies, and rolled with it, literally! Our Cookie Bites are perfect for snacking, indulging, or hiding in a drawer so nobody else can eat them before you get a chance to finish the bag.”

The product is available in three crave-able flavors that will leave your shoppers itching to try them all:

  • Double Chocolate: Inspired by a favorite fudgy cookie, the Double Chocolate Cookie Bites start with a crunchy, chocolate cookie center with the perfect blend of cocoa and vanilla, and then are covered in rich 55 percent dark chocolate. A touch of salt rounds out the sweetness of this extra chocolaty combination
  • Snickerdoodle: Sugar and spice make everything nice, but add a little cookie crunch and milk chocolate and now you’ve got a snack that is as fun to eat as it is to say. Snickerdoodle Cookie Bites start with a buttery, vanilla cookie center and are covered in creamy cinnamon 45 percent milk chocolate. Perfectly reminiscent of the classic cookie, this crunchy treat is sure to satisfy any sweet tooth
  • Mint Chocolate: Cookies and chocolate were mint to be together. A minty twist on Theo’s chocolate creations, the Mint Chocolate Cookie Bites are coated with a delicious and crunchy chocolate cookie center with rich 55 percent dark chocolate that has been infused with peppermint oil for an intense minty flavor

Theo Chocolate is rolling out new Cookie Bites in classic flavors such as Double Chocolate, Snickerdoodle, and Mint chocolate

Theo Chocolate Cookie Bites are available online at its store in 4 oz packages, with an SRP of $5.99, and will be rolling out in grocery stores nationwide over the coming months, including Whole Foods in June.

What new innovations will hit the market next? Stay tuned as we report.

Theo Chocolate