Fratelli Beretta - Over 200 Years of Bringing Families Together - For Passion - For Quality
Odyssey - Award Winning - Feta Chunk in Brine
Tillamook County Creamery Association Brings Back Partnership for Creamier Ice Cream With Jenny Slate; Kate Boltin Shares

Tillamook County Creamery Association Brings Back Partnership for Creamier Ice Cream With Jenny Slate; Kate Boltin Shares


TILLAMOOK, OR
Friday, May 13th, 2022

I scream, you scream, your shoppers scream for ice cream. With temperatures starting to warm up here in the States, consumers are stocking up their freezers with frozen treats. Tillamook County Creamery Association (TCCA) is leveling up the traditional frosty indulgence by bringing back the Partnership for Creamier Ice Cream (PCIC) for another summer of fun. In doing so, TCCA has established a new partnership with the one and only Jenny Slate.

Kate Boltin, Vice President, Brand Marketing, Tillamook County Creamery Association“Tillamook Ice Cream tastes better because it’s made right, meaning with no shortcuts and with extra cream, which is why we’re doubling down on the mission of the Partnership for Creamier Ice Cream for a second year to share creamier ice cream to all,” said Kate Boltin, Vice President, Brand Marketing, TCCA. “With Jenny—a noted ice cream lover with a ‘winky’ personality that matches our own—joining the PCIC, we’re excited to bring our mission to life in a big way.”

Founded in 2021, the PCIC ensures every scoop and cone of ice cream has more cream and better ingredients. Actress, comedian, and author Jenny Slate joins the PCIC at a consumer crossroads in the ice cream aisle.

Slate stars in a new digital advertising campaign for TCCA in which she and fellow members of the PCIC go to great lengths to encourage sharing of Tillamook extra-creamy Ice Cream. The campaign debuted across connected T.V., digital video, social, search, and out of home.

Jenny Slate, Actress, Comedian, and Author“You know what pairs well with extra creamy ice cream? Sharing said ice cream. So when Tillamook approached me, I knew I was the person to help share Tillamook creamy ice cream with the people,” Slate said. “Old Fashioned Vanilla, Oregon Strawberry, Cookies & Cream…it’s almost impossible to pick a favorite.”

All Tillamook Ice Cream is made with rBST-free milk1 and no artificial flavors or preservatives. This year, noted the release, TCCA is adding the rich, buttery, and even a little salty Butter Pecan to its portfolio.

Tillamook County Creamery Association is bringing creamy goodness to the freezer aisle, tapping Jenny Slate to be featured in a new digital advertising campaign for its second Partnership for Creamier Ice Cream campaign

In an effort to truly share Tillamook extra creamy Ice Cream with the people, starting this month the Tillamook Ice Cream Truck will be hitting the road in Atlanta; Washington, DC; and Baltimore.

For more frosty industry news, keep checking back to Deli Market News.

Tillamook County Creamery Association
Topics: