If they haven't already, consumers had better be marking their calendars for this Saturday, February 13—also known as National Cheddar Day! Tillamook County Creamery Association (TCCA) is celebrating the holiday, as well as its 112th birthday, with multiple exciting launches. For the first time, TCCA will introduce the Mother Loaf, a 40-pound block of Tillamook® Sharp Yellow Cheddar. Additionally, the company will be rolling out the limited-edition release of its Cheddar Capsule, which is a collection of cheesy items only available in the brand's newly launched online shop.
"We've heard time and again from our fans across the country that they wanted access to their favorite and harder-to-find Tillamook cheese products at the touch of a button," said Sue Kapllani, Vice President of Marketing. "Our goal with our new online shop is to give our biggest fans exactly that and then some, in hopes that we can help make staying safe at home a little bit cozier and a whole lot cheesier."
Each and every Tillamook Cheddar product begins its journey as a 40-pound block and then is naturally aged anywhere from 60 days to 10 years, according to a press release. Once the bold Cheddar flavor is just right, it is separated into blocks, shredded cheese, slices, or snacking products. While the 40-pound block is a time-honored brand recipe, this is the first time it will be available for cheese lovers to purchase themselves.
Available beginning on Saturday, February 13 at 8 a.m. PST for a limited time only, the Cheddar Capsule includes a select amount of the Mother Loaf, while also boasting bold and beautiful wearable cheddar swag and cult-classic cheddar products, including:
"We like to say that we obsess over the details of our cheddar," said Jill Allen, Director of Product Excellence at TCCA and an American Cheese Society Certified Cheese Professional. "You can't rush great flavor, and we don't. We've been using the same recipe for 112 years, naturally aging our cheddars to get the perfect bold flavor, bite after bite."
The Cheddar Capsule is available only while supplies last at Tillamook.com/Shop. While the Cheddar Capsule collection items are limited, Tillamook's online shop will remain as a year-round destination for cheese lovers to purchase hard-to-find fan favorites.
You can bet that I will be one cheese lover logging on Saturday morning to claim my very own Cheddar Capsule fare. As more exciting launches across the industry come to light, keep reading the latest reports from Deli Market News.