Triscuit Crackers is a brand name that nearly every consumer will recognize. The iconic cracker brand has ventured to increase visibility even further, recently launching a petition to become the "Unofficial State Snack of Michigan."
"Triscuit Crackers are unapologetically wholesome and unapologetically made with Michigan-grown wheat," said Gabi Stone, Senior Associate Brand Manager at Mondelēz International, the parent company of Triscuit. "This petition is a great chance for us to amplify our Michigan ties, and at the same time, to support the farmers we've spent decades building partnerships with. It's just one more way of strengthening those relationships."
According to a press release, 81 percent of Michiganders say they crave a snack that's crunchy or salty, and one out of every three believes no cheeseboard is complete without Triscuit Crackers. On top of this, Triscuit Crackers are made of white winter wheat that's 100 percent harvested by farmers in Michigan.
The petition raises awareness of Triscuit's longstanding partnership with the Co-Op Elevator farming collective of over 1,000 of Michigan's generational family farmers. For more than 15 years, Triscuit Brand has built deep relationships through annual meetings, spotlighting farmers in the brand's work and giving back to communities. Now, the brand is introducing a new way to nourish the Michigan farming community through a $100,000 donation to Michigan State University's agricultural program.
Fans and followers can check out an exclusive video on how Triscuit Crackers are made, from seed to shelf, by heading to @Triscuit on Instagram and YouTube. Triscuit Crackers is celebrating its connection to Michigan even more with a flavor inspired by another iconic Michigan staple—Homestyle Cherry Pie—with the announcement of limited-time-only Triscuit Homestyle Cherry Pie Crackers.
Keep reading Deli Market News as we keep a watchful eye on this brand.