DePalo Foods Strombolis
Carr Valley Cheese - Taste the story of the most awarded cheese maker in the world
TRUFF Expands Hot Sauce Offerings With Jalapeño Lime Hot Sauce; Nick Ajluni and Nick Guillen Detail

TRUFF Expands Hot Sauce Offerings With Jalapeño Lime Hot Sauce; Nick Ajluni and Nick Guillen Detail


LOS ANGELES, CA
Wednesday, January 24th, 2024

If you’re looking for a brand that reimagines pantry staples, look no further than TRUFF. The truffle brand has long been adapting new flavors to its line of hot sauces, with the newest addition, TRUFF Jalapeño Lime Hot Sauce, being the latest to hit the market.

Nick Ajluni, Co-Founder and Co-Chief Executive Officer, TRUFF"Our goal with TRUFF has always been to create products so unique that they offer a flavor experience like no other," says Nick Ajluni, Co-Founder and Co-Chief Executive Officer. "This time, we are taking inspiration from the rich, vibrant, and colorful culture of Latin cuisine to create a flavor profile that has yet to be explored."

This vibrant green sauce boasts an entirely new flavor profile and color from the brand's line of luxurious hot sauces, a press release explained. It offers a harmonious blend of fiery green jalapeño peppers and refreshing lime with TRUFF's namesake ingredient, the black winter truffle.

Nick Guillen, Co-Founder and Co-Chief Executive Officer, TRUFF"We dove deep into Latin cuisine, indulging in endless tacos, ceviches, aguachiles, and chilaquiles. We noticed that two ingredients—green jalapeño and lime—were commonly used to complement and enhance dishes," says Nick Guillen, Co-Founder and Co-CEO. “We pursued these bold flavors and the result is a sauce that is both elevated and celebratory in nature. Whether drizzled over dishes from your local taco truck or added to a Michelin-starred culinary creation, the TRUFF Jalapeño Lime Hot Sauce is designed to elevate any meal."

The new Jalapeño Lime Hot Sauce will be available in 6 oz bottles topped with TRUFF's distinctive truffle-inspired cap in a captivating green. It will launch exclusively at Whole Foods Market this January.

TRUFF has unveiled its latest portfolio addition: TRUFF Jalapeño Lime Hot Sauce

TRUFF has brought truffle-infused products to a broad consumer base through its premium condiments line spanning hot sauce, pasta sauce, mayonnaise, oil, and salt. The new Jalapeño Lime Hot Sauce is the brand's latest addition on its quest to offer unparalleled flavor experiences.

Keep reading Deli Market News for the latest additions to the specialty space.

TRUFF