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TRUFF Partners With Super Mario Bros. to Release Hot Sauce Collection; Nick Guillen Comments

TRUFF Partners With Super Mario Bros. to Release Hot Sauce Collection; Nick Guillen Comments


LOS ANGELES, CA
Friday, March 31st, 2023

We are just two days away from the highly anticipated release of The Super Mario Bros. Movie, and there is a new collection of products to support the launch. TRUFF teamed up with Nintendo, Illumination, and Universal Pictures to release The Super Mario Bros. Movie Collectible Pack featuring special 6 oz bottles with custom labels, colorful geometric caps, and an exclusive Mushroom Kingdom VIP gift box.

Nick Guillen, Co-Founder and Co-Chief Executive Officer, TRUFF“At TRUFF, we’re known for our dedication to adventurous flavors. And that all starts with our signature ingredient, the black winter truffle,” says Nick Guillen, Co-Founder and Co-Chief Executive Officer. “So when we first glimpsed the spectacular Mushroom Kingdom and the adorable and cheerful character Toad featured in The Super Mario Bros. Movie, we were instantly inspired. We had clearly found another brand who celebrates mushrooms as much as we do.”

This release elevates the coveted truffle products to new heights, serving as a flavor-forward ode to the Mushroom Kingdom. Each product is reimagined with the film’s heroes:

  • Toad is presented on the TRUFF Original Hot Sauce
  • Mario is displayed on the TRUFF Hotter Hot Sauce
  • Princess Peach is featured on the TRUFF White Truffle Hot Sauce

TRUFF teamed up with Nintendo, Illumination, and Universal Pictures to release The Super Mario Bros. Movie Collectible Pack featuring special 6 oz bottles with custom labels, colorful geometric caps, and an exclusive Mushroom Kingdom VIP gift box

According to a press release, the brand has a distinct presence online with its Instagram account, where it merges the culinary world with pop culture and boasts one of the largest followings of any hot sauce on social media. Multiple awards, celebrity chef co-signs, and the title for best-selling hot sauce on Amazon and Whole Foods Market make these products truly stand out on the shelf.

Starting on April 5, the exclusive collectible box will be available only at TRUFF.com/MARIOMOVIE. Fans can join the waitlist starting today to get notified the second it goes live. This ultra-limited release will only be available while supplies last.

As Mario would say, “Here we go!” For more specialty news, stick with us.

TRUFF