Creamy, delicious dairy products are one thing, but throw sustainability and an environmentally friendly strategy into the mix and you have a recipe for success in consumers' eyes. This is the case with Truly Grass Fed, a premium brand of sustainably produced Irish dairy offerings, as the company revealed it joined 1% for the Planet and will donate one percent of its annual revenue to Slow Food USA. Through this new partnership, Truly Grass Fed will continue to drive forward its mission to create products with integrity and care for all living things.
"The Truly brand is about food production that is healthier for animals, our environment and consumers. Our philosophy aligns perfectly with Slow Food USA's commitment to reconnecting Americans with the people, traditions, animals, soils, and waters that produce our food,"
said Nicola O'Connell, Head of Commercial for Glanbia Ireland. "With a long heritage of family farming and expertise honed over generations, our farmers are also deeply dedicated to sustainability and progress. We consider ourselves dairy of the future, evolved from the past."
Truly Grass Fed is part of Glanbia Ireland, a network that works to bring the passion of Irish farmers to the rest of the globe. As part of its dedication, Glanbia Ireland focuses on sustainable growth, presenting a "Living Proof" strategy based on Science Based Targets, and sets specific goals to achieve net-zero carbon emissions no later than 2050.
In 2019, Truly Grass Fed was introduce to the U.S., offering shoppers cheeses and butters sourced from cows that are 95 percent grass fed, Non-GMO Project Verified, Animal Welfare Approved by A Greener World, and free from growth hormones and antibiotics, according to a press release. A co-op of 3,000 family farms located across Ireland supplies the brand's high-quality ingredients.
The dairy purveyor's commitment to Slow Food USA, a nonprofit dedicated to transforming how people produce, consume, and enjoy food, includes funding, in-kind donations, and promotional support. In celebration of this partnership, Truly Grass Fed and Slow Food USA will co-host a Slow Food Live series of virtual events this fall with the themes of simplicity, sustainability, and cultivating joy. The series will feature how-to conversational sessions with culinary experts who will share their appreciation for slow living and Slow Food while discussing the benefits of cheese and butter from Truly Grass Fed.
In addition to the series, Truly Grass Fed will also support local chapters of Slow Food USA in select markets to amplify the work the organization does in its communities.
"We seek to collaborate with partners who align with our core values, and Truly Grass Fed is a change agent for animals, people and the planet," said Anna Mulé, Executive Director of Slow Food USA. "With their backing and with the support of the 1% for the Planet network, we can mobilize communities to create a world where all people can eat food that is good for them, good for the people who grow it, and good for the planet—especially within the dairy industry. Our upcoming programming, featuring Truly Grass Fed's butter and cheese, will surely be delicious, fun, and inspiring."
In addition to partnering with Slow Food USA, Truly Grass Fed is also a new member of 1% for the Planet, and as such, has committed to donating one percent of annual revenue to member organizations that align with its brand values.
"Nonprofit organizations play a unique and critical role in solving the many challenges facing our planet," said Kate Williams, CEO, 1% for the Planet. "Our driving goal is to increase support for these activist organizations by engaging businesses as funders and partners in the work. We believe deeply that by coming together, by connecting dollars with doers, we can create positive solutions to the complex environmental problems of our time."
Want to wow your shoppers with high-quality dairy offerings that are also good for people and the planet? Truly Grass Fed could be the brand you are looking for.