If you find yourself exploring the many formidable brands being showcased at the International Dairy Deli Bakery Association’s (IDDBA) trade show in Atlanta, Georgia, do yourself a favor and stop by booth #4021. Taking to the annual show, the company will be showcasing its spreadable butter tub, which is now available at stores in several key markets.
“Having an onsite presence where Truly Grass Fed can connect with industry leaders and influencers is valuable to us as a growing brand,” said Conor O’Donovan, Senior Director of Market Development. “This trade show allows us to stand out in a crowded industry; once attendees try our delicious, creamy Cheddars and butters, they will understand why happy, grass-fed cows produce the best dairy products.”
With just two ingredients—fresh sweet cream sourced from grass-fed cows and salt—and no plant oils or additives, the spreadable butter has a uniform golden color and smooth mouth feel. This newest addition to the purveyor’s portfolio is starting to appear on store shelves at retailers like Hannaford, according to a press release.
Truly Grass Fed’s brand comprises a host of sustainably produced dairy products from the green fields of Ireland. The company’s pasture-based grazing system and the cows’ summertime milk production create softer fats that result in the butter’s natural spreadability. Provided by a co-op of 3,00 family farms across Ireland, all Truly Grass Fed products are sourced from cows that are 95 percent grass-fed, Non-GMO Project Verified, Animal Welfare Approved by A Greener World, and free of growth hormones and antibiotics.
Truly Grass Fed also offers salted and unsalted butter foil packs and sticks, ghee clarified butter, as well as wedges and hand-cut slices of natural aged and sharp cheddar cheese. IDDBA attendees will have the opportunity to sample select products and learn more about Truly Grass Fed’s values during the show.
Deli Market News will continue highlighting innovative brands taking to the long-anticipated trade show, so stay tuned.