United Natural Foods, Inc. (UNFI) announced a pivotal move to its distribution platform. The company recently entered a reseller agreement with DoorDash to bring on-demand grocery delivery solutions to independent retailers nationwide through the DoorDash marketplace.
“Our relationship with DoorDash will make it easier for independent retailers to offer online grocery ordering and delivery. We know demand for this functionality continues to be very strong, and to remain competitive, retailers need solutions that offer simple installation and avoid extra labor costs,” said Matt Whitney, UNFI’s Chief Strategy and Innovation Officer. “As the leading last-mile logistics company, DoorDash already has the extensive logistics network in place for grocers to leverage.”
Through this arrangement, local grocers can leverage DoorDash’s platform to build an e-commerce and delivery offering while enabling UNFI to expand its end-to-end and last-mile-delivery services. With grocery delivery through DoorDash, consumers can conveniently order groceries and essentials right on the marketplace app and website without a time slot, queues, or minimum order size requirements.
“We are excited to work with UNFI to empower local grocers to build an e-commerce and delivery offering that will give customers access to robust local grocery selection on the DoorDash app,” said Fuad Hannon, Vice President of New Verticals at DoorDash. “We are proud to play a part in helping local grocers grow their businesses and helping consumers access convenient, on-demand grocery delivery from their local neighborhoods.”
According to a press release, the agreement will help independent grocery retailers grow their businesses, attract new shoppers, and retain their current customer base while serving more online customers in hard-to-reach areas. Increased convenience and a wider delivery area will foster greater loyalty and increased basket size as a result.
With over 150 customizable solutions, UNFI Professional Services helps independent grocery retailers succeed by saving them money and simplifying their operations. Services include e-commerce solutions, pricing support, and store remodels, allowing retailers to keep pace with the changing landscape of grocery.
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