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United Natural Foods, Inc.'s Woodstock Brand Introduces New Products; Amanda Helming Comments

United Natural Foods, Inc.'s Woodstock Brand Introduces New Products; Amanda Helming Comments

Wednesday, August 17th, 2022

I once held an event where I asked everyone to bring a dip-based dish. I may have wanted it because it sounds like my last name, but I truly believed that dips and sauces have multiple applications—and the category is only growing. United Natural Foods, Inc.’s (UNFI) Woodstock brand recently introduced three new specialty organic condiments as a new line: Sriracha Aioli, Lemon Dill Aioli, and Burger Sauce.

Amanda Helming, Chief Marketing Officer, United Natural Foods, Inc.“As global flavors and bold spices continue to gain traction with consumers, Woodstock is proud to be at the forefront as an innovator in the organic condiment category,” said Amanda Helming, UNFI’s Chief Marketing Officer. “Retailers look to UNFI to bring the right selection of products across private and owned brands at a quality and value that motivates shoppers, and the new burger sauce and aiolis exemplify Woodstock’s ongoing mission to deliver delicious, better-for-you products made with high-quality ingredients. Adding three new sauces and spreads to Woodstock’s robust lineup of organic condiments gives consumers even more ways to add variety and of course, flavor, to their meals.”

Packed with zesty and savory flavors, Woodstock’s new spreads appeal to the growing number of consumers looking for ways to amplify their at-home meals. Dips and sauces have garnered immense popularity, and the explosion of social media trends only drives this category further. As noted in the release, shelf-stable condiments and marinades have grown over 18 percent since 2020, and products labeled organic have outpaced non-organic options with 26 percent growth.

United Natural Foods, Inc. introduced three new specialty organic condiments under its Woodstock brand as a new line of specialty aioli and burger spreads

Aligning with Woodstock’s mission to celebrate foods with simple, satisfying ingredients, the new condiment offerings are USDA Certified Organic and feature the following bold flavor profiles:

  • Organic Sriracha Aioli: deliciously sweet heat, featuring a creamy garlic base with bold sriracha flavor to create a robust yet balanced spread or dip
  • Organic Lemon Dill Aioli: citrus meets savory, a deliciously light yet filling flavor profile, blending zesty lemon with savory dill
  • Organic Burger Sauce: bold, tangy flavor; not your run-of-the-mill burger sauce

Packaged in a 6.5 oz recyclable glass jar, the new aiolis are available at a suggested retail price of $4.99 to $5.49 each at retailers nationwide.

Keep a lookout for the latest products making waves with Deli Market News.

WoodstockUnited Natural Foods, Inc.