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Upcycled Grain Project Launches at Sprouts Farmers Market; Jan Meyer Comments

Upcycled Grain Project Launches at Sprouts Farmers Market; Jan Meyer Comments


NEW ZEALAND
Tuesday, June 28th, 2022

With a mission grounded in sustainability, the New Zealand-based Upcycled Grain Project (UGP) has announced its launch with retail partner Sprouts Farmers Market.

Jan Meyer, Owner, Upcycled Grain Project“Upcycled Grain Project products are for people making lifestyle changes, purchasing products that reduce food waste, energy consumption, and resource depletion,” Owner, Jan Meyer, detailed. “Our range helps them achieve this without sacrificing anything. They can pick up a box knowing they are having delicious snacks and helping the environment.”

The company’s upcycled range of snacks is the perfect addition to Sprouts Farmers Market's natural and organic foods as it is crafted from ‘rescued’ spent brewers grain from the beer-brewing process.

When making beer, brewers steep malted barley to give body and flavor. They keep the liquid to make the beer and discard the grain, noted the release. These grains are sugar-free, packed full of protein and fiber, and incredibly flavorsome. So, UGP ‘rescues’ these grains and pairs them alongside 100 percent natural ingredients to produce a range of delicious and nutritious crackers.

The New Zealand-based Upcycled Grain Project (UGP) has announced its launch with retail partner Sprouts Farmers Market

Meyer continued by noting that sustainable and upcycled products are the way forward and consumers are wanting to see changes made.

Shoppers will find this sustainable range available in two delicious flavors, Rock Salt and Parmesan. Merchandise them for solo snacking or to be added to a charcuterie board for a recommended retail price of $5.99.

Keep an eye out for the next SKU to stock your shelves with Deli Market News.

Upcycled Grain Project
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In This Story


We started the ‘Upcycled Grain Project’ to play our part in minimizing waste, reduce our reliance on new resources and make great tasting snacks!

Rutherford & Meyer is a New Zealand company producing innovative gourmet food products that are exported around the world.