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Utz Brands Bolsters Boulder Canyon® and TORTIYAHS!® Collections; Stacey Schultz Details

Utz Brands Bolsters Boulder Canyon® and TORTIYAHS!® Collections; Stacey Schultz Details

Tuesday, March 12th, 2024

Utz Brands is bringing double the flavor to the 2024 Natural Products Expo West as it gets ready to show off its Boulder Canyon® and TORTIYAHS!® brands. Adding to the fanfare, Boulder Canyon will debut new Canyon Poppers® at the event, marking its first expansion outside of the chip category.

Stacey Schultz, Senior Vice President of Marketing, Utz Brands“Thirty years ago, Boulder Canyon was a pioneer in the better-for-you snack category. The launch of Canyon Poppers marks a significant milestone in the brand’s journey,” said Stacey Schultz, Senior Vice President of Marketing for Utz Brands. “Loyal Boulder Canyon fans now have more ways to enjoy premium products made with avocado oil, and new fans now have even more reasons to try Boulder Canyon’s tasty portfolio of better-for-you snacks.”

The new Canyon Poppers stay true to Boulder Canyon’s commitment to simple, high-quality ingredients while adding extra flair to its lineup. According to a release, the craveable corn-based products offer shoppers a light, crispy puffed snack choice in two flavors: Aged White Cheddar and Jalapeño Ranch.

Utz Brands bolsters its Boulder Canyon® lineup with two new flavors

Canyon Poppers are made with avocado oil, certified gluten-free, and non-GMO Project Verified® ingredients.

In addition to the new Canyon Poppers, Boulder Canyon will also be sampling its limited-time-only Boulder Batch Grillo’s® Classic Dill Pickle Flavored Kettle Style Potato Chip — a partnership with Grillo’s Pickles, a favorite among pickle enthusiasts.

Utz Brands’ TORTIYAHS! will also be exhibiting at Hall A, Booth #911, sampling Spicy Green Chili, Jalapeño Ranch, and Nacho flavored tortilla chips. The premium tortilla chip line is made with all Non-GMO Project Verified ingredients, is certified gluten-free, and contains 20 g or more of whole grains per serving.

To see what else these brands have up their sleeves, keep clicking on Deli Market News.

Utz Brands