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Utz Brands Debuts Mixed Minis Pretzels; Jennifer Bentz Comments

Utz Brands Debuts Mixed Minis Pretzels; Jennifer Bentz Comments

Tuesday, February 27th, 2024

More flavor is headed for the snacking aisle! Utz Brands has uplifted its already popular pretzel lineup with its latest flavor innovation, debuting its new Mixed Minis Pretzels.

Jennifer Bentz, Chief Marketing Officer, Utz Brands"At Utz, we work with a relentless pursuit of snack perfection with a core focus on fresh, crunchy, and big flavor snacking experiences," said Jennifer Bentz, Chief Marketing Officer at Utz Brands. "Utz Mixed Minis Pretzels boast irresistible flavor combinations, ensuring a love-at-first-bite experience that we're confident will captivate our fans and make some new ones too."

Available in three alluring flavors, these new pretzel snacks bring a fun twist to classic Utz pretzels in the form of three bite-sized shapes, including twists, rings, and waffles. Varieties include:

  • Sea Salt – The classic Utz pretzel dusted with just the right amount of sea salt
  • Garlic Butter – Expertly seasoned pretzels with delectable garlic butter
  • Mike’s Hot Honey – Already a fan-favorite flavor with Utz Potato Chips, the sweet heat flavor of Mike’s Hot Honey is now paired with a classic Utz pretzel

Utz Brands further uplifts the snacking category with its launch of new Mixed Minis Pretzels

This suite of new products was developed in response to the demand for more crunch and mouthwatering flavors in the snack aisle. Utz Mixed Mini Pretzels are available in on-the-go 4 oz packages and 12 oz take-home sizes. As a press release noted, the launch is a continuation of Utz’s commitment to providing high-quality snacks that deliver on the promise of freshness and flavor. The new pretzels are available online and from leading retailers nationwide.

Stay tuned as DMN continues to cover the latest product launches.

Utz Brands