There’s nothing like a buzzing trade floor filled with excitement and specialty food innovation. Attendees of the last Winter Fancy Food Show, hosted by the Specialty Food Association, were welcomed by Venus Wafers’ robust showcase. This included the brand’s Mariner Mini Flatbreads, Mariner Stoned Wheat Crackers, and CaPeachio’s Water Crackers.
“Venus Wafers will continue to focus on water crackers, stoned wheat crackers, and flatbreads. This allows us to concentrate on our strengths while maintaining a diverse range of offerings tailored to our consumer preferences,” shared Jim Anderko, Vice President of Sales and Marketing, shortly after the show. “In 2025, Venus Wafers will build on these strengths by continuing to innovate within the cracker/snack category, furthering its digital presence, and expanding its reach through strategic partnerships, Venus Family of Brands, and private labeling.”
As it further evolves its impressive portfolio, Venus Wafers is also tapping into rising category trends.
“With the focus on clean labels, whole grains, and plant-based options, Venus Wafers is responding to increased consumer demand for healthier snacking alternatives,” Jim noted. “The emphasis on organic and natural ingredients positions Venus Wafers products in alignment with broader health and wellness trends.”
As we look ahead to the opportunities presented by the company’s ambitious growth plans, Jim also took a moment to reflect on the impact of the Winter Fancy Food Show.
“The WFFS attracts a highly relevant audience, including retailers, distributors, chefs, and food industry professionals looking for innovative and high-quality products,” Jim said when I asked about the benefits of the event. “Venus Wafers can present its offerings to a group actively seeking new products for their shelves or menus. Building relationships with these professionals can lead to new distribution deals and expanded market reach.”
With the WFFS fresh in our rearview mirrors, more industry updates are headed from the show floor to the pages of Deli Market News. Stay tuned!
