One interesting trend that has come out the pandemic's stay-at-home orders is the rise of consumers cooking meals at home. For many companies across the industry, that means that sales are on the rise as shoppers are on the lookout for new ways to spice up home-cooked meals. Vermont Creamery is one such company that has seen a huge spike in sales of its crème fraîche, elevating it to kitchen-staple status as home cooks attempt more intricate recipes and dishes.
“As stakeholders in a vital food system, Vermont Creamery has proudly answered the call for solace and comfort through food—keeping our consciously crafted dairy on shelves, doing our part to sustain and inspire home cooks,” said Adeline Druart, President. “As we approach the holiday season, we know that our loyal home cooks will continue to lean into their cookbooks, while our churns keep running to meet the demand.”
Ever on the lookout for versatile products, new home chefs are stocking up on Vermont Creamery’s crème fraîche more than ever before, according to a press release. With 54 percent of Americans reporting that they are cooking at home more since the pandemic and 50 percent boasting increased kitchen confidence, according to a Hunter poll from April, it’s no wonder that they are going in search of the tantalizing crème fraîche.
With 42 percent butterfat that adds flavor and decadence to any recipe, shoppers can’t go wrong with Vermont Creamery’s crème fraîche and mascarpone products. With such a high percentage of butterfat, the crème fraîche is the closest cousin of cultured butter, and Vermont Creamery’s version has become a top-selling brand nationwide.
The delectable ingredient has a forgiving shelf-life, and its applications are endless. Because of its high butterfat content, it won’t break with high heat or when encountering acidity. The crème fraîche is cultured for 24 hours, creating a thick and easily scoopable texture with delicious flavor notes of hazelnut. For new chefs venturing into the world of cooking, Vermont Creamery’s crème fraîche offers up an easy way to explore the culinary landscape.
As demand for crème fraîche continues to soar, already seeing double-digit growth over the past year and an 18 percent increase in volume, Vermont Creamery is gearing up to deliver its highly sought-after product to consumers nationwide.
What other new flavors and ingredients will emerge on top as home chefs take bigger steps into the kitchen? Keep reading Deli Market News as we stay on the lookout.