Continuing its strategy to broaden its reach and visibility in the United States, Veroni is once again taking its authentic Italian portfolio to a famed event. After a summer of delighting American tennis and food enthusiasts at a variety of competitions, Veroni is making its debut as the Official Italian Charcuterie Partner at the Atlanta Food and Wine Festival.
“This season, our involvement in the tennis events highlighted our position as a leading Italian aperitivo brand,” Emanuela Bigi, Veroni’s Marketing Manager commented. “Now, we are proud to join the Atlanta Food & Wine Festival, bringing our Italian charcuterie culture to this popular event, celebrated for its culinary creativity. We look forward to offering food lovers the experience of a 100 percent Italian aperitivo.”
The prestigious Georgia food event takes place from September 12 - 15, blending innovative flavors and unmatched hospitality as it invites attendees to ringmaster-led dining experiences, cooking demos, and carnival-themed tasting tents.
As a press release shared, Veroni's products will be showcased in the exclusive VIP Veroni Lounge, offering a prime opportunity to connect with consumers who will have a chance to enjoy delicious charcuterie sample selections paired with the iconic Aperol Spritz.
Veroni furthered this strategy last August when the company took to U.S. summer tennis events as an Official Sponsor at the Mubadala Citi DC Open in Washington, DC, and the Cincinnati Open in Ohio.
In November, the brand will expand its reach to pickleball fans by participating in the Pickleball Tour in Dallas, Texas. On November 7, Veroni will also be sponsoring the Boston Taste Event, an exclusive culinary event organized by Boston Magazine, which brings together VIPs, select media, local tastemakers, and celebrity chefs.
As Veroni continues to bolster its visibility across the U.S., what exciting event will we see the brand at next? Keep reading DMN to find out.
