Exciting news is happening over at Vicky Bakery. As the chain experiences record-setting growth, it has named Mauricio Romero as its new Chief Executive Officer. Former CEO Alex Santiago will remain on the Board of Directors while continuing to shape the franchise company's future.
"I am thrilled to take on this new role with Vicky Bakery as the company has made tremendous strides in truly creating the very best Cuban bakery whose traditions span three generations," said Romero. "From the very first moment I stepped inside a Vicky Bakery, I knew right away why we were different, special, and better than anything else out there. Our franchise brand was born out of a family business and that's the way it remains. We treat our customers, our franchisees, our team members, and our suppliers like family. That is and will always be the Vicky Bakery way. That sense of family and duty to one another is one of our most defining characteristics. We are poised for some incredible growth ahead."
Romero has nearly 40 years of experience in the restaurant franchise industry, serving in a variety of executive roles. Most recently, he was Fractional Chief Operating Officer of LA EEBI. Prior to that, Romero was President of Operations for Fransmart. According to a press release, he was also Divisional Vice President of Operations for Five Guys in the Western United States and Canada.
For 50 years, Vicky Bakery's Cuban roots and steadfast commitment to tradition have allowed the brand to stand out. Its set of core values, along with its belief in quality, variety, convenience, and experience, still determines its direction. Bakers and chefs prepare an extensive variety of authentic Cuban breads, pastelitos, croquetas, desserts, breakfast items, and much more.
"Mauricio brings a wealth of experience to Vicky Bakery, from his background in managing large restaurant groups to scaling multiple franchised businesses and working alongside franchisees," said Santiago. "As Vicky Bakery continues on its transformational journey as the fastest growing and most well recognized Cuban bakery chain, Mauricio's deep understanding of unit level economics and how to meet customer's needs will help solidify Vicky Bakery as an industry leader while driving profitability across our brand for our amazing network of franchisees."
Congratulations to the new CEO!
