America Has Voted! With the launch of its newest campaign, Violife® is celebrating a resounding success as one of the top dairy-free cream cheese offerings in the United States.
“Violife will deliver on its campaign promises by offering something tangible and delicious. Violife's America Has Voted campaign invites Americans to experience a tasty alternative to dairy cream cheese that challenges preconceptions about dairy-free options,” shared Olga Osminkina-Jones, Global President and Chief Growth Officer. “We hope to bring a little joy and surprise to breakfast tables across the nation, one tasty bagel and schmear at a time. It's official, Violife is the winning candidate that can be bought.”
The innovative new campaign spotlights Violife’s breakthrough product, the Just Like Cream Cheese Block. After making its debut in January 2024, the unique dairy-free product has made waves as the only nationally distributed dairy-free, major allergen-free, bake-able cream cheese block, a press release shared. The versatile cream cheese offering can be whipped, spread, and baked just like traditional cream cheese.
The campaign also includes a multi-city victory tour set to spread dairy-free deliciousness across the U.S. Beginning September 9, eye-catching billboards, digital kiosks, wallscapes, and wild postings will appear in high-traffic areas across Austin, Texas, and Miami, Florida, the release added. This is in addition to other real-life activations, online video and social media content, and more.
More information about this demand-driving campaign can be found here. Keep reading DMN for the industry’s latest!
