Akin to a relationship matchmaker, Volpi Foods is creating a series of unique pairings using two compatible categories: salame and beer. Launching exclusively at Sprouts Farmers Markets locations across the United States in mid-August, the meat supplier’s Salame Beer Flight is certain to woo shoppers with savory combinations of salame infused with three popular styles of craft beer.
“Craft beer has been on the rise in popularity for well over a decade, particularly amongst millennial consumers. That popularity inspired us to explore something new and special to resonate with Sprouts’ shoppers,” said Deanna Depke, fourth-generation Marketing Manager of Volpi Foods. “The culture around craft beer is experimental and creative, so we teamed up with a local, St. Louis-based, craft brewery to infuse our classic salame and create a Beer Salame Flight that’s the first of its kind.”
Each flight features 3 oz of each beer-infused salame variety, including IPA, Lager, and Stout, according to a press release. The IPA Beer Salame offers a fruity, citrusy flavor that the hop-forward beer is known for while the Lager Beer Salame has a crisp, clean taste that has already been a crowd-pleaser. Lastly, the Stout Beer Salame has deep roasted flavors that are signature to the dark, smooth, slightly sweet beer and complements the rich salame.
These flavors are great for tailgating, entertaining, or snacking, making them a versatile, convenient option for consumers. The lineup will join Volpi’s wine-infused salame featuring Chianti Salame, Pinot Grigio Salame, and Rosé Salame.
As Volpi introduces more unique offerings for shoppers to enjoy, stick with Deli Market News to see how you can add them to your shelves.
