A little fire is being lit by a new partnership in the industry, as Walmart and salsa brand Fresh Cravings® spark employees with some friendly in-house competition. Teaming up to host a recipe contest amongst Walmart employees, the retailer’s My Local Social will honor three associates in a fall-inspired #AssociateCookoffContest that launched on September 4.
"During this incredibly difficult time for our nation, we are enormously inspired by the front-line efforts of Walmart associates—we should consider all grocery associates as essential workers," said FoodStory Brands President Jay Whitney. "Our goal with this partnership is to honor their contributions during these highly uncertain times and celebrate culinary talent. As a brand sold in the produce department, we believe highlighting the accessibility of Walmart's healthy and fresh ingredients is a welcome message to many, many consumers at this time, as they turn to home cooking solutions."
The competition invites over two million Walmart workers to show off their cooking skills to impress a panel of celebrity judges, including: Chef Chloe Coscarelli, Chef Tiffany Derry, Chef Peter Sherman, and Registered Dietitian Mia Syn. The judges will select three winning recipes and announce them in October.
The associates who enter the competition will present their recipes via their local store’s Facebook page.
The presentations that will be shared will include:
Lucky winners of the #AssociateCookoffContest will be awarded a new set of premium kitchen gear and exclusive virtual cooking experiences that will be led by the celebrity panel of judges. Each experience will provide an inside look into the expertise of each judge, and a sneak peek into the culinary world. We wish all the participants best of luck and hope that, amid the challenges of this year, this strategy brings a little more fun to work.
Deli Market News will continue to report on all internal and external strategies fueling the buy- and supply-side, so stay tuned.