Walmart is making major strides for food safety in the grocery sector. Last week, Walmart China revealed its new partnership with blockchain technology provider Varcode to improve food safety and freshness across its supply chain.
“For a young company, we’re honored to be selected by Walmart on food safety,” Joseph Battoe, Varcode’s CEO, disclosed to news source AdWeek. “They are world-class in logistics and supply chain.”
Varcode has introduced barcode and mobile app technology to track the freshness of perishable products and decrease contamination, foodborne illnesses, and food waste. In fact, its technology is able to determine the duration and temperature at which perishables like meat were stored through the use of fatty acid proteins. These proteins are able to break down and alter a products’ barcode ink if a certain temperature is reached. This data can then be tracked throughout the supply chain and on Varcode’s branded app.
As part of Walmart’s new partnership, Varcode will begin working with Walmart China’s food safety and produce teams under the retailer’s Food Safety Innovation Pipeline initiative.
In addition to retailers, Varcode's game-changing technology can also be wielded by foodservice operators and meal-kit delivery companies looking to amplify food safety and sustainability.
Will more buy-side operators tap Varcode’s ground-breaking technology? And how will this partnership strengthen the supply chain? Deli Market News will continue to keep the specialty foods industry up to date.