No matter how shoppers celebrated Valentine’s Day this year, cheese and crackers more than likely made an appearance. Tapping into this demand, Whisps debuted new packaging for the holiday—a move that solidifies the brand’s position as a snacking trendsetter.
“Whisps always seeks to bring to life the fun and fancy aspect of its brand personality, and Valentine's Day presented us with a unique moment for us to bring some extra fun to kids of all ages through our single-serve snack bags,” remarked Katie Nahoum, Senior Vice President of Marketing. “With over 50 percent of Whisps consumers having kids at home, we've heard that Whisps is a snack they feel great about sharing with the whole family— and even friends—so we designed the pack to be enjoyed in the comforts of your home or to share with friends who could use a cheesygram!”
As Valentine’s Day brought forward a slew of Valentine’s Day-themed charcuterie boards, Whisps also noted that shoppers have taken to reinventing the chocolate boxes and replacing sweet treats with cheesy offerings.
This offered multiple opportunities for cross-merchandising, a space where Whisps particularly excels.
“We are really pleased with Whisps’ home placement in the deli, and over the years we’ve become very adept at merchandising,'' commented Katie. “Recently, we’ve begun building an internal field sales team that has already created the most magnificent displays—many of them 100-200 cases large! Our community of deli buyers are really open to the brand, particularly when they see the ROI of a simple shipper drives a 1.8x+ lift! We are grateful for their support.”
With additional holidays already around the corner, I can only imagine what Whisps has up its sleeve. Stay tuned to Deli Market News for more.