It’s right there in the name! Wonderful® Pistachios is setting out to show shoppers just how “wonderful” it is with the release of a creative and fun advertising campaign. Remember, They’re Wonderful takes a unique approach to reminding shoppers that the pistachios’ quality is depicted right there on the bag.
“We put the pistachio category on the map with our iconic black bag, and now we’ll be making our brand name even more recognizable with this simple yet clever approach to how we are Wonderful,” shared Diana Salsa, Vice President of Marketing for Wonderful Pistachios.
The creative new campaign shows how shoppers know Wonderful Pistachios delivers high-quality nuts with consistent taste, texture, and flavor.
It was developed by The Wonderful Company's in-house creative team at Wonderful Agency. As a press release noted, it features four 15-second television spots that will air on TV, OTT, and digital platforms as an extension of Wonderful Pistachios revitalized Get Crackin campaign that launched in January 2023.
Reading is Wonderful, Literally Wonderful, Branding is Wonderful, and A Wonderful Clue show viewers exactly how to spot Wonderful Pistachios by pointing to the word on the bag.
Wonderful Pistachios is a highly established pistachio brand that offers a range of delicious and enticing flavors across its innovative Shells and No Shells varieties.
How will this brand continue to strengthen its hold on the pistachio sector? You can bet DMN will be here to report.
