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World Select Cuts Debuts New Line

World Select Cuts Debuts New Line


ATLANTA, GA
Tuesday, April 20th, 2021

World Select Cuts is preparing to meet retailers’ needs when it comes to lamb products. Recently, the U.S.-based provider announced the launch of Aussie Select™, a line of hand-crafted, premium deli meats featuring free-range, pasture-raised Australian lamb.

“Our artisan butchers draw on centuries of tradition and expert craftsmanship to produce specialty meats that command attention for being decidedly different and noticeably better,” stated the company in a release. “We start by sourcing great-tasting Australian lamb that is naturally lean and tender and raised with the greatest of care. In fact, care for animals and the environment is at the heart of the Australian farming industry and what makes Aussie lamb so special. American consumers recognize that the provenance of Australian lamb is a marker of quality, extending from the paddock to the plate.”

World Select Cuts announced the launch of Aussie Select™, a line of hand-crafted, premium deli meats featuring free-range, pasture-raised Australian lambThe products are ready to slice, ready to eat, and ready to excite today’s discerning consumer. With lamb making a strong showing on menus nationwide and becoming a more familiar protein in American homes, as noted the release, now is an optimal time to source a premium deli meat featuring all-natural Aussie lamb.

Three new products make up the Aussie Select product lineup, offering bold, delicious flavors such as:

  • Agave Rosemary Lamb Ham: 100 percent pure agave syrup and fragrant fresh rosemary with subtle notes of nutmeg, fennel, and garlic
  • Lamb Pastrami: Seasoned with traditional deli flavors like coarse ground black pepper, coriander, and brown sugar, then smoked with hickory and mesquite, yielding a pleasant peppercorn bite with a tender texture
  • Tikka Masala Lamb Ham: Warm toasted flavors of classic Indian Masala spices, balancing cumin, cardamom, coriander, cinnamon, cloves, and nutmegs in a robust rub

Each product is fully cooked; available in ~3 lb Ready to Slice portions or Pre-Sliced; are free of artificial ingredients, flavors, or colors; and is Halal-certified.

With lamb making a strong showing on menus nationwide and becoming a more familiar protein in American homes, now is an optimal time to source a premium deli meat featuring all-natural Aussie lambDespite lamb not being part of most consumer meal rotations, purchase interest of the concept is quite high, with 89 percent saying they “probably would buy” and more than one-third reporting that they “definitely would buy,” noted the release.

Aussie Select lamb products are well-positioned to help retailers drive sales by answering the demands of modern consumers. Some demands include:

  • Concerns around health and wellness, sustainability, and transparency
  • Bold, trend-forward flavors amongst Millennials
  • Variety of experience
  • Convenient and experimental

With a commitment to sustainability, the Aussie Select line tells a compelling story of lamb raised on wide-open pastures, naturally fed, and given no artificial additives or hormone growth promotants. Aussie Select is also launching these items in foodservice. As chefs across the country introduce Aussie Select’s premium lamb deli products onto their menus—on charcuterie boards, atop flatbreads, in breakfast sandwiches, and more—awareness and excitement will go up, and consumers will seek these products out at their grocery stores.

Shake up your deli cases as consumers continue to seek out new experiences, and stay up to date on all things deli, dairy, and specialty foods with Deli Market News.

Aussie Select™
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