Is there anything more fantastic than coming home after work and having an ice cold beer? How about a giant bowl of ice cream?
Well, now Ben & Jerry’s is letting you cut out the middle man and have both at the same time—all in the name of a good cause.
Known as being a socially conscious company, Ben & Jerry's new partnership with Colorado-based New Belgium Brewing is melding two of the world’s favorite comfort treats to create a limited-edition beer and ice cream that not only sounds delicious, but hopes to raise awareness to the issue of climate change.
The new Ben & Jerry's ice cream flavor, called Salted Caramel Brown-ie Ale, is made with New Belgium Brown Ale, salted caramel swirls and chunks of fudge brownie. The accompanying beer, New Belgium’s Salted Caramel Brownie Brown Ale, a limited special release, is laden with dark roasted malts, chocolaty tones and hints of vanilla. Beer floats anyone?
"Never has the phrase 'polishing off a pint' been so perfectly poised in any partnership for a delicious double-entendre," New Belgium joked in a statement on the company’s website.
This tasty partnership comes in collaboration with Protect Our Winters, an organization that wants to inspire the snow sports community to rally together against climate change. A portion of the proceeds from the ice cream and the beer will benefit Protect Our Winters. Attendees at the launch event will be encouraged to request action via governors in their home states to embrace Protect Our Winters and the Clean Power Plan to reduce carbon emissions.
“We wanted to partner with a business that shared our progressive values, fun spirit, and desire to take action giving fans an opportunity to act on climate. New Belgium quickly became the perfect choice,” Jay Curley, Senior Marketing Manager at Ben & Jerry’s, said in a press release.
Both are available in stores now through the holiday season, or while supplies last.
