Veroni - Italian Charcuterie since 1925
Briette: Fine cheese in a fresh pack
The Better Chip Features Fans’ Awkward Thanksgiving Moments

The Better Chip Features Fans’ Awkward Thanksgiving Moments


LOS ANGELES, CA
Thursday, November 19th, 2015

Let’s face it. We all have our fair share of embarrassing Thanksgiving moments over the years – myself included. Rather than cringe at the thought of yet another awkward moment, The Better Chip has offered fans an opportunity to air their funny Thanksgiving stories via its social media pages for a chance to win great prizes.

The Better Chip

The response to The Better Chip’s Friendsgiving campaign has been overwhelming. More than 200 respondents have already submitted a few of their memories to The Better Chip, describing some of their Thanksgiving mishaps. Check out a few below:

  • One year my poor mom who was less than 5’ dropped the turkey and it rolled down the cellar steps!!!! It was peanut butter and jelly sandwiches for dinner!!!!! We still laugh about it.
  • When my grandma was plating the mash potatoes on my plate and her dentures fell out. I loved her so much!
  • When I just got married I decided to cook Thanksgiving dinner for both families and use sugar in all my dishes instead of salt. Everybody love my Pumpkin pie …

The Better Chip

I asked Jennifer DeAngelis, Digital Producer at Murphy O’Brien Public Relations, about the inspiration behind the campaign, and she said that many of the stories the team came up with helped create some of the creative assets, as you can see in the photos above.

Jennifer DeAngelis, Digital Producer, Murphy O'Brien Public Relations“Team members were thinking of ways to cut through the holiday campaign clutter, which sparked a series of personal, comical Thanksgiving and Friendsgiving stories – very much so a juxtaposition to campaigns many brands run around the holidays, such as ‘what are you thankful for’ and more,” she tells me. “Everyone has a funny, awkward, or embarrassing holiday story to tell, so why not provide our fans with an opportunity to engage and share these memories and enter for a chance to win great prizes. ”

The grand prize winner will receive a first look at The Better Chip’s newest flavors, which will be released early 2016.

If you’re interested, there’s still a chance to submit your entry. Check out The Better Chip’s Facebook page and send in your Thanksgiving memories before Tuesday, November 24, 2015. 

The Better Chip


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