Venus Wafers - The Original Mariner Biscut Company - Made simple - Made right
Lactose-Free Bries
33 Books Co. Debuts New Mezcal Tasting Journal

33 Books Co. Debuts New Mezcal Tasting Journal


PORTLAND, OR
Wednesday, September 12th, 2018

33 Books Co. recently announced a new mezcal-tasting journal today, the latest in the line of tasting notebooks. 33 Jícaras de Mezcal is an English-language journal designed to help mezcal drinkers chronicle the examples they sample. 

Tess Rose Lampert, Spirit Instructor and Co-Creator, 33 Jícaras de Mezcal

“Mezcal is a very special drink,” said Tess Rose Lampert, Spirit Instructor and Co-Creator of the mezcal journal. “In many ways, its various forms tell the story of Mexico and its people. At one end of the spectrum, you have wild-grown, hand-harvested agaves roasted, fermented, and distilled by mezcaleros in rural villages, made for family and friends using techniques that haven’t changed in hundreds of years. At the other end, there are modern producers who cultivate agave on large-scale farms and produce mezcal in volume-driven batches with updated technology. There are tasty examples to be found at both extremes, and everywhere in between." 

33 Books Co. recently announced a new mezcal-tasting journal today, the latest in the line of tasting notebooks

Reflecting its rustic origins, the journal’s name comes from the name for the traditional vessel used to imbibe mezcal, a small dried gourd called a “jícara,” still used in many mezcalerías. 

Jícaras de Mezcal is an English-language journal designed to help mezcal drinkers chronicle the examples they sample

The inside front cover of the book contains a crash course on mezcal, defining some of the vocabulary unique to this spirit, including its relationship to the more widely-known—and related—Mexican drink: tequila.

33 Jícaras de Mezcal is available now for $5 each at 33Books.com and specialty stores nationwide

“Like tequila, mezcal is made from distilled agave. Technically, tequila is a type of mezcal,” said Lampert. “But mezcal can be made from up to 35 different varieties of agave, while tequila is confined to just one—the blue agave. Mezcal can be made in many different Mexican states, while tequila comes from just a small area. These are some of the qualities that give mezcal a broader flavor spectrum.”

Dave Selden, Co-Creater and Founder, 33 Books

Dave Selden, Co-Creater and Founder of 33 Books, added, “I didn’t know what mezcal was, to be honest. After a few minutes with Tess, I was intrigued. Once I tasted a few she suggested, I was hooked. Mezcal has flavors you really don’t find in other spirits—wildly tropical, citrusy, spicy. Each sample I tried seemed to expand the definition of what this drink could do.”

33 Jícaras de Mezcal is available now for $5 each at 33Books.com and specialty stores nationwide.

33 Books Co.
Topics:


Venus Wafers - The Original Mariner Biscut Company - Made simple - Made rightLactose-Free Bries

Have a new product, press release or story idea?

Let us know

In This Story


33 Books Co. is Dave Selden's one-man publishing operation based in Portland, Oregon. That's me in the video below! I produce books and "tasting maps" that are designed to let people quickly take...

Good Food Media Network Releases 2018 Good Food Restaurants™ List

The company releases its annual rating and economic report offering insight into the purchasing practices of chefs and restaurants and their commitment to sustainable sourcing.
View Press Release

Charlotte-Based Hissho Sushi Debuts at Bank of America Stadium for Carolina Panthers’ 2018-2019 Season

The company provides visitors and Panthers fans sophisticated, fresh options like the California Roll, Spicy Tuna Roll, and Crispy Crab Roll.
View Press Release

P3 Named Official Protein Snack of UFC®

UFC® announced a new marketing partnership with Oscar Mayer®.
View Press Release

New Tuscanini Parchment Crackers Bring the Sun-Kissed Taste of Italy to America's Table

Three handmade varieties deliver a sophisticated touch to meals and light snacks.
View Press Release

WCMA Launches Workforce Committee to Address Labor Challenges

The Association's Inaugural Meeting is set for October 23 in Monroe, Wisconsin.
View Press Release