Can you still call soup “soup” if you’re eating it without a spoon? You might need to modify your understanding of this autumnal staple, because Campbell Soup Company just announced the launch of Well Yes!® Sipping Soups.
“With convenience-focused daytime snacking on the rise and a desire to find more nutritious options, consumers are hungry for quick and easy solutions that deliver on taste,” said Diego Palmieri, Chief Marketing Officer, Campbell Meals and Beverages. “Well Yes! Sipping Soups were crafted to provide delicious real food ingredients with drinkable vegetable nutrition, in a convenient and affordable on-the-go package.”
Available in five flavors—Tomato & Sweet Basil, Butternut Squash & Sweet Potato, Roasted Red Pepper & Tomato, Harvest Carrot & Ginger, Sweet Corn & Roasted Poblano—the new soups provide 20 percent or more of your daily vegetable servings, according to a press release. They are a good source of fiber, are non-GMO, and contain no artificial flavors or colors. All of the flavors are under 200 calories per cup and can be enjoyed warm or at room temperature.
“The development of Well Yes! Sipping Soups began with the selection of consumers’ favorite vegetables,” said Chef Graham Zanow, Executive Chef at Campbell's. “Roasted pepper is topped with smoked paprika. Sweet corn gets a careful addition of poblano pepper and toasted cumin, resulting in an authentic southwest flavor. A little butternut squash purée was added for sweetness to the tomato. And I am personally passionate about the carrot-ginger, as the recipe is just like the one I served at my own cafe. A finish of coconut and ginger makes the carrot taste more like itself but also creates a soothing, warm sensation.”
Well Yes!® Sipping Soups are available at an SRP of $1.99 per unit at grocers nationwide and online.
For the latest in all things, dairy, deli, bakery, and specialty food, stick with us at Deli Market News.