Starbucks Japan’s new drinks are a match-a made in heaven for Japanese culture, which has an affinity for matcha treats on the dessert scene. Green tea-flavored sweets have only been around for about a decade, but cafes and confectioners are using matcha with a variety of flavors to create new treats for customers. According to Japan Today, Starbucks Japan is jumping on this trend as it catches speed with two new matcha-flavored beverages.
Matcha & Fruit Mascarpone Frappaccino is Starbucks’ effort to blend the not-completely foreign pairing of matcha and mascarpone in its own line-up. The cheese adds Muscat grape notes to the drink, which adopts raisins into the blend. It is finished off with matcha-infused whipped cream, easy for the drinking!
As is typical of Starbucks Japan, the company offers a hot version to accompany the release of this new frappaccino. Enter Stage Left: Matcha Fruity Blend Tea Latte. Not to be outdone by the blended version, the hot version of the aforementioned beverage includes green tea, milk, the Japanese citrus fruits yuzu and Kabosu, almond paste, and komatsuna. This new drink is the company’s attempt to entice customers looking to address their sweet tooth cravings, as it tops off the beverage with matcha chocolate shavings.
A tall Matcha & Fruity Mascarpone Frappuccino starts at 580 yen, and a short Matcha Fruity Blend Tea Latte starts at 430 yen. The company started selling the new beverages at select locations, including branches in Tokyo, Yokohama, Kyoto, Osaka, Sapporo, Sendai, Nagoya, Kobe, Kiroshima, and Fukuoka on December 24th, but the launch rolled out to all locations throughout the country on December 26th. Customers can get their hands on these drinks through January 23rd.
Will these beverages be a match-a for the Japanese public and continue to be served after the end-date? Deli Market News will continue to keep you up-to-date with the latest!