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Auntie Anne's Launches Sriracha Pretzel and Pretzel Nuggets

Auntie Anne's Launches Sriracha Pretzel and Pretzel Nuggets

Tuesday, October 24th, 2017

Auntie Anne’s Pretzel Nation Creation champion has launched, and it packs some serious heat. Not for the faint of heart – or tongue – the Sriracha Pretzel and Pretzel Nuggets are now available for a limited time only at Auntie Anne’s nationwide.

Carol Pasquariello, Vice President of Marketing, Auntie Anne's “After months of research and development, countless flavor tests, and a few beads of sweat, we are very excited to introduce the new Sriracha Pretzel and Pretzel Nuggets,” said Carol Pasquariello, Vice President of Marketing for Auntie Anne’s, in a recent press release. “Our fans are clearly smart, because they picked a delicious flavor. With limited quantities available, be sure to try them before they’re gone.”

Over the summer, Auntie Anne’s requested flavors on social media, receiving more than 1,200 fan suggestions for pretzel lovers to vote on for the next pretzel flavor. With more than 1.3 million votes and frontrunners like S’mores, Korean BBQ, Pink Lemonade, Dill Pickle, and Maple Brown Sugar, 638,749 voters (nearly 200,000 more than the runner-up S’mores) agreed – Sriracha is what we want, and Sriracha is what we get.Auntie Anne's is ready to release their 2017 Fan Favorite flavorSriracha joins the Auntie Anne’s menu amongst classics like Pepperoni, Cinnamon Sugar, Sweet Almond, and more. For more Sriracha detes, follow Auntie Anne’s on Facebook, Twitter, and Instagram.

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