BelGioioso Cheese - Fresh Mozzarella
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
Auntie Anne's Launches Sriracha Pretzel and Pretzel Nuggets

Auntie Anne's Launches Sriracha Pretzel and Pretzel Nuggets


LANCASTER, PA
Tuesday, October 24th, 2017

Auntie Anne’s Pretzel Nation Creation champion has launched, and it packs some serious heat. Not for the faint of heart – or tongue – the Sriracha Pretzel and Pretzel Nuggets are now available for a limited time only at Auntie Anne’s nationwide.

Carol Pasquariello, Vice President of Marketing, Auntie Anne's “After months of research and development, countless flavor tests, and a few beads of sweat, we are very excited to introduce the new Sriracha Pretzel and Pretzel Nuggets,” said Carol Pasquariello, Vice President of Marketing for Auntie Anne’s, in a recent press release. “Our fans are clearly smart, because they picked a delicious flavor. With limited quantities available, be sure to try them before they’re gone.”

Over the summer, Auntie Anne’s requested flavors on social media, receiving more than 1,200 fan suggestions for pretzel lovers to vote on for the next pretzel flavor. With more than 1.3 million votes and frontrunners like S’mores, Korean BBQ, Pink Lemonade, Dill Pickle, and Maple Brown Sugar, 638,749 voters (nearly 200,000 more than the runner-up S’mores) agreed – Sriracha is what we want, and Sriracha is what we get.Auntie Anne's is ready to release their 2017 Fan Favorite flavorSriracha joins the Auntie Anne’s menu amongst classics like Pepperoni, Cinnamon Sugar, Sweet Almond, and more. For more Sriracha detes, follow Auntie Anne’s on Facebook, Twitter, and Instagram.

For more on what's hot in the deli, dairy, and bakery world, keep checking back with Deli Market News.

Auntie Anne's


BelGioioso Cheese - Fresh MozzarellaEiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

Have a new product, press release or story idea?

Let us know

In This Story


Auntie Anne’s mixes, twists and bakes pretzels to golden brown perfection all day long in more than 1,500 locations in 48 states and 30 countries.

Good Food Media Network Releases 2018 Good Food Restaurants™ List

The company releases its annual rating and economic report offering insight into the purchasing practices of chefs and restaurants and their commitment to sustainable sourcing.
View Press Release

Charlotte-Based Hissho Sushi Debuts at Bank of America Stadium for Carolina Panthers’ 2018-2019 Season

The company provides visitors and Panthers fans sophisticated, fresh options like the California Roll, Spicy Tuna Roll, and Crispy Crab Roll.
View Press Release

P3 Named Official Protein Snack of UFC®

UFC® announced a new marketing partnership with Oscar Mayer®.
View Press Release

New Tuscanini Parchment Crackers Bring the Sun-Kissed Taste of Italy to America's Table

Three handmade varieties deliver a sophisticated touch to meals and light snacks.
View Press Release

WCMA Launches Workforce Committee to Address Labor Challenges

The Association's Inaugural Meeting is set for October 23 in Monroe, Wisconsin.
View Press Release

Chris Greer Named Continuous Improvement Manager for Master-Bilt

As Continuous Improvement Manager, Greer will drive operational excellence initiatives and be responsible for developing consistent improvement in the manufacturing operation at Master-Bilt.
View Press Release