Black Kassel - Snack like Royalty
BelGioioso Cheese - Fresh Mozzarella
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
BelGioioso - Burrata & Stracciatella
Chipotle to Boost Prices In Select Areas as It Touts New Tortilla

Chipotle to Boost Prices In Select Areas as It Touts New Tortilla

Thursday, April 20th, 2017

Chipotle Mexican Grill looks to be bouncing back, with new offerings and new prices to help turn profits.

In recent weeks, the fast casual chain with a focus on fresh upped its tortilla game, touting a back-to-the-roots tortilla that is preservative- and GMO-free.

Steve Ells, CEO, Chipotle"I've been on a quest for a better tasting tortilla for years, and we finally achieved a tortilla made the way you would make them at home, and they are simply delicious," CEO Steve Ells said in a statement, according to CNBC. "Ultimately, all of the decisions we make about the ingredients we use are about making the very best tasting food we can."

That quest is portrayed in a millennial-focused animation the company released with a mantra of its ingredients—flour, water, canola oil, salt, and yeast for flour tortillas, or corn, masa, flour, and water for corn tortillas.

Watch in the video below as Chipotle’s latest fresh ingredient touts “greatest rapper” in town.

The confidence in a Chipotle turnaround is further bolstered by a new announcement in raised prices, appearing in upwards of 440 of its locations, or about 20 percent of its total chain, as reported by Bloomberg.

Chris Arnold, PR Director, Chipotle“The increase is our first in about three years, and was implemented to help offset labor and food inflation,” PR Director Chris Arnold told the news source. “Even with the new prices, our pricing remains very competitive, particularly if you factor in our ingredient quality.”

Chipotle's New Tortilla Recipe

The boost is about about 5 percent on average as of April 11, Arnold said, with no current plans to charge higher prices at all 2,200 Chipotle locations.

Will these next steps produce the hike the chain is seeking, as it further bolsters the fresh trend sweeping our industry and beyond? Deli Market News will continue to report.

Chipotle Mexican Grill

Black Kassel - Snack like RoyaltyBelGioioso Cheese - Fresh MozzarellaEiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperatureBelGioioso - Burrata & Stracciatella

Have a new product, press release or story idea?

Let us know

In This Story

Chipotle Mexican Grill, Inc. is an American chain of fast food restaurants in the United States, United Kingdom, Canada, Germany, and France, specializing in tacos and burritos.

American Butter Institute Urges FDA to Address Mislabeled “Butter” Products

The company urges the USDA to take prompt enforcement action against seven “butter” substitutes that allegedly violate the agency’s food labeling requirements.
View Press Release

Harvest A Great Time This Fall With These Hampton Farms Recipes On Your Table

The company partners with and supports local farms to seed and harvest all its peanuts.
View Press Release

Beetology Introduces New Beverages

The company launches cold-pressed, simple, nutrition-packed wellness juices made from nature's superfood—beets.
View Press Release

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release