Latino wholesale bakery, Cidrines, has announced the company has officially expanded its line of breads and pastures to over 500 stores in the mainland U.S.
"We are very excited about the early feedback we are already receiving from our retailers and customers about our delicious products,” says Cidrines’ CEO Jaime Fortuño. “We invite our customers to enjoy our tasty breads and pastries, our Latino heritage and culture of breaking bread with family and the new niche in ethnic breads. This is the new trend in ethnic breads for all to enjoy.”
In the first phase of its national expansion, Cidrines breads are available in Walmart, Winn-Dixie, and neighborhood supermarkets in Florida, and Cidrines pastries are available in 13 South Florida Sam's Clubs. Long familiar with Puerto Rican communities, the company is excited to expand the appeal of its "Pan Sobao" (Sweet Bread) and the family recipe for the Puerto Rican ("Criollo") Bread to mainstream and Hispanic consumers alike, according to a press release.
The company says it plans to continue national expansion to new cities in the U.S., particularly cross-cultural markets such as New York, Houston, Philadelphia and Chicago.
"We are already seeing a burgeoning demand for our Pan Sobao and pastries in additional markets in and outside of Florida through our social media campaign, where we are seeing extraordinary consumer engagement," commented Christine Sepulveda, Cidrines' Vice President of Sales, U.S. Market.
Beyond the expansion, the company says its focus now is to introduce its products to the consumer, with an emphasis that Cidrines products are all about high-quality and freshness, citing Pan Sobao, a no-preservative bread product, as one of its specialities.
