Tasty treats and newly conceived creations were the highlight of this year’s IDDBA. As Account Manager at Upper Crust Bakery, Dave Purvis, recently told me the company had its own offerings to unveil on the floor this year.
“We have a new line of upscale, artisan breads on trend with the consumers of today,” Dave tells me as we take a moment away from the busting show floor to talk innovation and baking.
Upper Crust Bakery now offers consumers a line of breads made with whole, ancient, and super grains. Which, as Dave continues to detail, also exhibit the following attributes:
So just how is the Canada-based bakery able to tap in on this consumer trend, and what can retailers expect for product performance? Find out in the exclusive video above!
