BelGioioso Cheese - Fresh Mozzarella
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

Dave Purvis of Upper Crust Bakery Discusses New Line of Artisan Breads


HOUSTON, TX
Thursday, June 23rd, 2016

Tasty treats and newly conceived creations were the highlight of this year’s IDDBA. As Account Manager at Upper Crust Bakery, Dave Purvis, recently told me the company had its own offerings to unveil on the floor this year.

Dave Purvis, Account Manager, Upper Crust Bakery“We have a new line of upscale, artisan breads on trend with the consumers of today,” Dave tells me as we take a moment away from the busting show floor to talk innovation and baking. 

Upper Crust Bakery now offers consumers a line of breads made with whole, ancient, and super grains. Which, as Dave continues to detail, also exhibit the following attributes:

  • High in protein
  • High in fiber
  • Contain antioxidants 

So just how is the Canada-based bakery able to tap in on this consumer trend, and what can retailers expect for product performance? Find out in the exclusive video above!

Upper Crust Bakery


BelGioioso Cheese - Fresh MozzarellaEiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

Have a new product, press release or story idea?

Let us know

In This Story


Our master bakers believe in crafting only the finest artisan bakery products. We're passionate about taste, quality, and NUTELLA®

Good Food Media Network Releases 2018 Good Food Restaurants™ List

The company releases its annual rating and economic report offering insight into the purchasing practices of chefs and restaurants and their commitment to sustainable sourcing.
View Press Release

Charlotte-Based Hissho Sushi Debuts at Bank of America Stadium for Carolina Panthers’ 2018-2019 Season

The company provides visitors and Panthers fans sophisticated, fresh options like the California Roll, Spicy Tuna Roll, and Crispy Crab Roll.
View Press Release

P3 Named Official Protein Snack of UFC®

UFC® announced a new marketing partnership with Oscar Mayer®.
View Press Release

New Tuscanini Parchment Crackers Bring the Sun-Kissed Taste of Italy to America's Table

Three handmade varieties deliver a sophisticated touch to meals and light snacks.
View Press Release

WCMA Launches Workforce Committee to Address Labor Challenges

The Association's Inaugural Meeting is set for October 23 in Monroe, Wisconsin.
View Press Release

Chris Greer Named Continuous Improvement Manager for Master-Bilt

As Continuous Improvement Manager, Greer will drive operational excellence initiatives and be responsible for developing consistent improvement in the manufacturing operation at Master-Bilt.
View Press Release

The Big Chocolate Show

From cacao bean to confection, chocolate takes center stage in New York City.
View Press Release