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Dave Purvis of Upper Crust Bakery Discusses New Line of Artisan Breads

Thursday, June 23rd, 2016

Tasty treats and newly conceived creations were the highlight of this year’s IDDBA. As Account Manager at Upper Crust Bakery, Dave Purvis, recently told me the company had its own offerings to unveil on the floor this year.

Dave Purvis, Account Manager, Upper Crust Bakery“We have a new line of upscale, artisan breads on trend with the consumers of today,” Dave tells me as we take a moment away from the busting show floor to talk innovation and baking. 

Upper Crust Bakery now offers consumers a line of breads made with whole, ancient, and super grains. Which, as Dave continues to detail, also exhibit the following attributes:

  • High in protein
  • High in fiber
  • Contain antioxidants 

So just how is the Canada-based bakery able to tap in on this consumer trend, and what can retailers expect for product performance? Find out in the exclusive video above!

Upper Crust Bakery