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Donsuemor's Parshy Phillips Talks Breaking Into Fall with Pumpkin Spice Madeleines

Donsuemor's Parshy Phillips Talks Breaking Into Fall with Pumpkin Spice Madeleines

Monday, August 28th, 2017

That’s right, folks. The heat of summer is beginning to fade, with hints of fall materializing throughout the U.S. as my favorite season begins to rear its head. Alongside the change in season comes the return of a long-lasting trend that has consumer waiting in careful anticipation; pumpkin spice

As Donsuemor Marketing Manager Parshy Phillips recently told me, the company debuted a new product last fall to its line of baked goods and desserts to align with the consumer craze, Pumpkin Spice Madeleines.

Parshy Phillips, Marketing Director, Donsuemor“Over the past few years, pumpkin spice has taken over the fall season,” Parshy tells me. “It seemed like a natural fit for Donsuemor to experiment with this delicious, seasonal flavor. We’re excited to offer Pumpkin Spice Madeleines in our beautiful madeleine shape, they are simply delicious!”

As Donsuemor continues its constant research into new and exciting flavor trends, pumpkin spice was an easy direction for the company to take. After just a few iterations, the recipe and flavor profile was perfected to bring out the true fall flavor in a beloved classic. 

Donsuemor's Pumpkin Spice Madeleines

“Consumers seek out pumpkin spice everything from September through November,” Parshy continues. “Our Pumpkin Spice Madeleines are just as moist, buttery, and delicious as our other flavors. We’ve created an unforgettable flavor with hints of ginger, and the perfect amount of spice, to create a great eating experience that doesn’t taste artificial.” 

The company offers this seasonal treat in an 8 count size per unit, with 12 units per case. The container features a convenient and re-closable container that is not only portable, but makes for great sharing.

A variety of Donsuemor's other Madeleine flavors

“We work with all of our retail customers to see which promotional program works best for them,” Parshy tells me. “We will do heavy promotion on our social channels and partner with our customers for co-marketing campaigns pushing customers to the various retailer locations.” 

Donsuemor’s Pumpkin Spice Madeleines have no preservatives or artificial colors, and are Kosher. Interested in getting your own fall treat? Donsuemor is placing orders now.