Italy has signed on as a partner country with the Specialty Food Association for the Winter Fancy Food Show in San Francisco, California.
"Food from Italy has long set a standard for excellence in the U.S.," Ann Daw, President of the Specialty Food Association, Owner and Producer of the Winter Fancy Food Show, said in a press release. "This partnership will raise awareness of the authenticity and outstanding taste and quality of these extraordinary foods."
According to the Specialty Food Association, this marks the first Winter Fancy Food Show uniting with another country. Food companies from nearly all Italian regions will be represented under the banner “The Extraordinary Italian Taste.”
"It is the right time to go full speed ahead in the U.S. market and create new and wider opportunities for our companies," Maurizio Forte, Trade Commissioner and Executive Director for the U.S. of the Italian Trade Commission, said in the release, adding that Italian food exports climbed 23.5 percent in the first eight months of 2015. "The Fancy Food Show is a very important trade event for the Italian companies that export or wish to enter into the U.S."
In fact, the event is the West Coast’s largest tradeshow devoted to the specialty food sector.
Categories represented by the company at the show will include the best in pasta, cheese, olive oil, salami, and more to buyers from top names in retailing and restaurants that will be looking to bring more specialty food from Italy to U.S. consumers.
Corrado Peraboni, CEO of Fiera Milano, Antonio Cellie of Fiere di Parma, and Director of Veronafiere, Giovanni Mantovani all spoke on how the U.S. is a key market for Italian products and the Winter Fancy Food Show is an ideal avenue for that.
"The Fancy Food Show provides an unmatched opportunity for Italian food companies to gain access, in a quick and productive fashion, to the ever-changing U.S. market,” Donato Cinelli, President of Universal Marketing, Specialty Food Association's Italian agent, said. “It is a privilege to bring Italy's best foods to San Francisco.”
Forte added that the strong momentum created by the Italian Ministry for Economic Development has helped to fuel the Italian Trade Commission in partnership with Federalimentare, Fiere di Parma, Fiera di Milano e Fiera di Verona. Having previously served as the inaugural partner country for the Summer Fancy Food Show 2015, it is pleased to continue its large-scale participation at the Fancy Food shows with the Winter event.
Registration is now open at fancyfoodshows.com, which will take place at the Moscone Center in San Francisco from January 17 to 19, 2016.
