Consumers are perusing aisles for foods free of allergens, and Just Desserts is helping consumers steer clear of some of the biggest allergens after announcing it is now a tree nut-free and peanut-free bakery. As part of its latest endeavor, the company also introduced a new line of “Better for You” Just Delights Sprouted Grain Bites last week at IDDBA.
“Just Desserts has always strived to provide innovative premium desserts made from wholesome ingredients. Eliminating allergens from our bakery is a natural evolution as we look to better serve our customers,” said CEO Michael J. Mendes. “While most of our products did not include nuts, we elected to remove all nut-based ingredients to eliminate the risk of cross-contamination.”
According to a press release, Food Allergy Research and Education (FARE) reported food allergies are on the rise, with 1 in 13 children affected in the United States and peanuts and tree nuts accounting for 25 percent of the eight foods that are estimated to represent 90 percent of all food-allergic reactions.
In response, Just Desserts is adding the phrase “made in a nut-free bakery” to all of its product labels following its transition to a tree nut-free and peanut-free bakery, including its new product under its sub-brand Just Delights.
“For the debut of Just Delights, we are featuring sprouted grain as a key component to create an innovative, nutritionally rich sweet bite format,” said Mendes. “Sprouted grains are a good added-value alternative to regular flour. Plus, they are nutritionally dense and heralded for supporting good digestive health.”
The Sprouted Grain Bites use a variety of sprouted ingredients like hard red wheat, purple corn, sorghum, quinoa, and amaranth, add fruit and honey to sweeten the deal and reduce added-sugar, and feature seeds like sunflower, pumpkin, and sesame to add texture and nutrition.
Just Desserts also announced Dean Gold will be taking on the role of Vice President of Sales to help build the company’s Organic and Vegan brands to the same caliber as its traditional offerings.
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