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Oprah Winfrey Eats Bread Every Day; Loses 26 Pounds

Oprah Winfrey Eats Bread Every Day; Loses 26 Pounds

Wednesday, January 27th, 2016

You may think you love bread, but do you love bread as much as Oprah? Furthermore, do you earn $12 million when you tweet about it?

Reportedly, that's how much multibillionaire Oprah Winfrey made after tweeting out her new bread-focused Weight Watchers commercial.

"This is the joy for me. I love bread! I love bread. I now just manage it," Oprah proclaims in the video. "I have bread every day. That's the genius of this program! I have lost 26 pounds and I have eaten bread every single day.”

According to MarketWatch, Weight Watchers shares increased by more than 16 percent following the tweet, and since she owns roughly 10%, with 6 million shares, Oprah’s bank accounted got a whole lot fatter. MarketWatch estimates she gained $12 million.

"Weight Watchers has given me the tools to begin to make the lasting shift that I and so many of us who are struggling with weight have longed for," Winfrey said when she became a spokesperson for Weight Watchers last October. "I believe in the program so much, I decided to invest in the company and partner in its evolution.”

And if there were such a thing as stock for bread? You could bet that Oprah’s magic tweets would bump those shares straight up as well.

Weight Watchers