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Panzanella President and Owner Paul Pigott Talks New Snack Line

Tuesday, August 23rd, 2016

Looking back, it seems this was a summer of delicious innovations in the snacking category, bringing consumers new ways to taste big flavors in small, convenient portions. One company is truly taking the big flavor note to heart is La Panzanella, who recently introduced its Croccantini® Bites line. I spoke with the company’s President and Owner Paul Pigott about what sets these bite-sized crackers apart from the crowd.

Paul Pigott, President and Owner, Panzanella

"Our product is very simple, with a very limited ingredients statement,” Paul tells me from the Summer Fancy Food expo hall. “It’s all-natural, our processes are the same since the cracker was developed 15 or 16 years ago, and I don’t ever see that changing.”

Offered in an on-the-go style package, La Panzanella introduced the product in three flavors:

  • Sundried Tomato Basil
  • Spicy Olive
  • Italian Herb

Why does Paul think the company’s specialty crackers have been so successful throughout the United States? Watch the full short interview with Paul above to find out this, and more about the product.

La Panzanella