A bagel bakery in Brooklyn is helping those that struggle in the morning by adding a splash of color to their breakfast.
Meet what calls itself the creator of the world’s “most beautiful bagel.”
Aptly named "rainbow bagels" and looking like a much more magnificent craft of what I might have baked with Play-Doh as a child, this baked good has brought breakfast into technicolor to the heart of New York for the last 20 years.
Watch Insider's short video above, be dazzled, and if you stop in, let them know that DeliMarket News sent you!
